BRAND DEVELOPMENT
Logo Design: Creating memorable and effective logos that represent the your brand essence.
Brand Guidelines: Developing comprehensive documents that outline the brand's visual identity (colors, typography, imagery) and tone of voice to ensure consistency across all communications.
Brand Strategy: Helping clients define their brand values, mission, vision, and target audience to create a strong foundation for their marketing efforts.
WEB DESIGN
Website Design: Creating visually appealing and user-friendly websites that reflect the your brand and achieve their online objectives.
Website Development: Building functional and responsive websites using various platforms and coding languages.
E-commerce Solutions: Developing online stores to enable clients to sell products or services directly to consumers.
SOCIAL MEDIA MANAGEMENT
Strategy Development: Creating tailored social media strategies aligned with your business goals, target audience, and brand identity. This includes platform selection, defining objectives, and outlining tactical approaches.
Content Calendar Creation and Scheduling: Planning and scheduling social media posts across various platforms to ensure consistent and timely engagement. This involves brainstorming content ideas, aligning them with marketing campaigns, and using scheduling tools.
Community Management: Engaging with your audience by responding to comments, messages, and mentions, fostering a positive brand image and building relationships.
Social Listening and Monitoring: Tracking brand mentions, industry trends, and competitor activities to identify opportunities and address potential issues.
Performance Analysis and Reporting: Monitoring key social media metrics (e.g., engagement, reach, website clicks) and providing regular reports with insights and recommendations for optimization.
Paid Social Media Advertising: Developing and managing social media advertising campaigns (e.g., on Facebook, Instagram, LinkedIn, TikTok) to reach specific target audiences and achieve marketing objectives.
CONTENT CREATION
After 15 years as a professional photographer and producing shoots for the likes of New Balance with global approval, I ventured out to start Ford Creative Content in 2024.
Of course my background as a professional photographer is the foundation to this work and with a proven track record providing campaign stills for brands such as ASICS, HEARST Corporation, Netflix USA, UMBRO UK, LEGO and others, while shooting all over the world including Cape Town, Paris, Tokyo, New York and Bydgoszcz (Google it).
Photography: Providing professional photography services for product shoots, lifestyle content, events, and headshots.
Videography and Video Editing: Producing various types of video content, such as short-form videos for TikTok and Instagram Reels, promotional videos, explainer videos, customer testimonials, and event coverage. This also includes post-production editing, adding music, and incorporating branding elements.
Graphic Design: Creating visually appealing graphics for social media posts, website banners, infographics, and other marketing materials. This includes brand identity development (logos, color palettes, typography) as well as designing individual assets.
Copywriting and Content Writing: Crafting engaging and persuasive written content for social media captions, blog posts, website copy, email marketing, and scripts for videos and podcasts. This includes adapting the tone and style to different platforms and target audiences.
Retouching: Advanced techniques for fashion, beauty, and advertising photography, focusing on intricate details, skin texture, and overall aesthetic refinement including Product Retouching, ensuring product images are clean, well-lit, and accurately represent the product's features and colours for e-commerce and marketing materials.
PRODUCTION SERVICES
As with all projects there is a certain amount of planning that goes on. I've had the privilege of being involved with creative agencies, producers, directors, photographers, stylists, models and agents from all over the world.
Event Coverage (Photography & Videography): Providing on-site photography and videography services for corporate events, conferences, product launches, and other occasions.
Set Design and Styling: Creating visually appealing sets and styling for photoshoots and video productions to align with the brand's aesthetic.
Voiceover Services: Providing professional voiceover artists for video content, commercials, and other audio productions.
PACKAGING DESIGN
Our packaging design services provide a holistic branding solution for your physical products, ensuring your brand is effectively represented from the digital space to the physical shelf.
This service integrates seamlessly with existing content creation and production offerings, allowing for a consistent and impactful brand message across all touch points.