Ford Creative was tasked with providing stills and accompanying motion assets for the local launch of the new FRESH FOAM PROPEL V5 running shoe by New Balance. We produced key visuals and two brand videos for social media, encompassing the product's aesthetic and functionality.
Brand video for New Balance South Africa featuring the new Fresh Foam Propel V5 running shoe shot in Cape Town.
TEAM
DOP: Hayden Brown
Gaffer: Abu
Photographer: Casey Crafford
Stylist: Andrew Chucks