Ford Creative was tasked with providing stills and accompanying motion assets for the local launch of the new FRESH FOAM X HIERRO V8 trail shoe by New Balance. We produced key visuals and a brand video for social media, encompassing the product's aesthetic and functionality.
Brand video for New Balance South Africa featuring the new Fresh Foam X Hierro V8 trail shoe shot in Cape Town.
A close up of a trail runner in Cape Town wearing New Balance Fresh Foam X Hierro V8 trail shoes photographed by Casey Crafford
A close up of two trail runners in Cape Town wearing New Balance Fresh Foam X Hierro V8 trail shoes summating a mountain ledge photographed by Casey Crafford
Two trail runners in Cape Town wearing New Balance Fresh Foam X Hierro V8 trail shoes summating a mountain ledge photographed by Casey Crafford
Two trail runners running in Cape Town wearing New Balance Fresh Foam X Hierro V8 trail shoes summating a mountain ledge photographed by Casey Crafford
A close up of women's New Balance Fresh Foam X Hierro V8 trail shoes on a rock photographed by Casey Crafford
A female sitting on a rock at sunset wearing New Balance Fresh Foam X Hierro V8 trail shoes photographed by Casey Crafford
TEAM
DOP: Hayden Brown
Gaffer: Simon Watson
Photographer: Casey Crafford
Stylist: Tsepiso Seema
