Ford Creative was tasked with providing stills and accompanying motion assets for the local launch of the new FRESH FOAM PROPEL V4 running shoe by New Balance. We produced key visuals and two brand videos for social media, encompassing the product's aesthetic and functionality.
Brand video for New Balance South Africa featuring the new Fresh Foam Propel V4 running shoe shot in Cape Town.
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
New Balance Fuelcell Propel v4. Copyright: © 2024 Casey Crafford
TEAM
DOP: Hayden Brown
Gaffer: Simon Watson
Photographer: Casey Crafford
Production: Ford Creative Content
